While studying architecture in the 80's in my hometown, Lima, I found out that there was a lack of information in the media about all subjects related to the youth. This made me teamed up with two friends and proposed to the local newspaper to have a daily page where we would cover all concerns related to the matter. Many of the articles had to be documented with photographs which made me take a camera and start to do my first pictures.
A couple of years later, having the necessity to learn more, I decided to move to Europe landing first in London. Nearly 2 years after (1987) I got published my first fashion spread for ID magazine. Later on will follow other magazines such as Vogue, Elle and Tatler. Always following my curiosity, I explored since many sides of this profession: from fashion, still life and portraiture to photojournalism, covering subjects such as the Kosovo War, which gave me the Second Place as Highly Commended entry at the '2006 The Guardian Photography Prize' in Photojournalism.
In 2006 I started to work with art director David Tortora and by 2009 we created Jeff orGina, a series of both, art and commercial projects where the use of image manipulation covers an integral part in the creative process. We like to define our work as anti-minimal, visually rich, realistic but categorically non real.
In 2013, after two years work in a team, we presented 'Proyecto Mírame, Lima', a series of 50 family portraits aiming to reflect the cultural, ethnical, religious diversities present within the Peruvian capital. Using a language that lies between photojournalism and creative portraiture, the project has represented a new direction in my professional journey, opening a new set of possibilities and giving me many satisfactions.
In 2014 I've deepen my research in photography as an art form working with architectural collages, nudes and light movement. My first experiments with motion photography got selected to be exhibited at the Saatchi Gallery (London) and La Gaîte Lyrique (Paris). By the same time, in my constant search for new ways of expression, I started to add embroidery to my photographs.
By the end of 2017 the ‘Mírame, Lima’ team presented a new photographic book, ‘Mírame España’ related to the big changes of Spanish society on the last decades. An exhibition was held in Madrid during the months of June and July 2018, as part of PhotoEspaña.
Parallel to my photography work, I’ve been filming short videos, mixing film with photographs and GIFs. Learning how to create soundtracks for my videos is that I ended studying music and music production (2018-2021). Since then, I’ve done a series of singles that can be heard in any music platform. My album ‘Everybody Is So Funny’ with 8 tracks came out on April, 2023.
