While studying architecture in the 80's in my hometown, Lima, I found out that there was a lack of information in the media about all subjects related to the youth. This made me teamed up with two friends and proposed to the local newspaper to have a daily page where we would cover all concerns related to the matter. Many of the articles had to be documented with photographs which made me take a camera and start to do my first pictures.
A couple of years later, having the necessity to learn and experiment further more, I decided to move to Europe landing first in London. Soon after, I got published my first fashion spread for ID magazine. Later on will follow other magazines such as Vogue, Elle and Tatler. Always following my curiosity, I explored since many sides of this profession: from fashion, still life and portraiture to photojournalism, covering subjects such as the Kosovo War, which gave me the Second Place as Highly Commended entry at the '2006 The Guardian Weekend Photography Prize' in Photojournalism.
In the meantime I travel around and lived in different cities such as Barcelona, Madrid and Paris to finally settle back in London in 2004.
In 2006 I started to work with art director David Tortora and by 2009 we created Jeff orGina, a series of both, art and commercial projects where the use of image manipulation covers an integral part in the creative process. We like to define our work as anti-minimal, visually rich, realistic but categorically non real.
In 2013, after two years work in a team, we presented 'Proyecto Mírame, Lima', a series of 50 family portraits aiming to reflect the cultural, ethnical, religious diversities present within the Peruvian capital. Using a language that lies between photojournalism and creative portraiture, the project has represented a new direction in my professional journey, opening a new set of possibilities and giving me many satisfactions.
2014 was a fundamental year to me where I've deepen my research in photography as an art form working with architectural collages, nudes and light movement. At the same time, my first experiments with motion photography got selected to be exhibited at the Saatchi Gallery of London and La Gaîte Lyrique Museum of Paris.
By the end of 2017 the ‘Mírame, Lima’ team presented a new photographic book, ‘Mírame España’ related to the big changes of Spanish society on the last decades. An exhibition will be held in Madrid during June and July 2018 as part of PhotoEspaña.
Parallel to my photography work I’ve been researching on motion photography, filming short movies, mixing video with photographs and GIFs. My short video ‘EnSemble’ won Silver Medal in the 2017 Tokyo Foto Awards. Learning how to create music from different softwares in order to added into the video is that I have recently ended with an album ‘Welcome Back’ with 12 tracks (Amazon, Napster, Play Google and iTunes).